National Associations and the Half-Blood Prince

Industry associations are wonderful creations that provide a not-so-silent guardian for those who belong to them, so, since I intend on becoming a part of the film and television community, it is only natural that I look into these associations. The associations I feel strongly about are the Motion Picture Association of America (MPAA), and the Independent Film and Television Alliance (IFTA).

The MPAA, describes themselves as a “champion” of the creative and artistic freedoms of filmmakers. They protect intellectual property and strive to help in the advancement of technology-driven innovation. The blog on their website offers a lot of inside information on the industry. One particular post I found interesting dealt with film communities in the US and China, and their commitment to building successful partnerships. It looks like China and the United States are attempting to co-produce more films. This is a great idea, because China’s film market has apparently been growing in the last couple of years, so collaborating with them could bring many opportunities to filmmakers in the States.

The other association, IFTA, is also a great association to be a part of because it does the same thing as the MPAA, except it caters to independent productions. Going through their website I came across a couple of articles detailing the independent’s rise in the mainstream. The 2012 Oscars brought 60 nominations for independent films. IFTA President and CEO Jean Prewitt said, “More and more, we’re seeing smaller budget films gaining increased opportunities and credibility exemplified by the fact that they are becoming more commercially attractive to mainstream sales outlets, financers and distributors.” This is great news for indie filmmakers because it shows them that the playing field is becoming more and more level, between the big budgets and the well-made small budgets. People seem to be growing more interested in storytelling, than effects and what actors are hired. Prewitt then said, “Filmmakers are also becoming increasingly savvy about the growing opportunities for unique financing models, marketing hooks and what audiences want. “

I agree with Prewitt, there are many opportunities to provide new ways of experiencing films and new stories to tell. The need for a large budget is beginning to fade as technology advances and great quality can be created at home with determination and passion.