The benefits of being a professional athlete are numerous.
One of the biggest perks of extraordinary athletic skill is the ability to
profit from your name and likeness. Endorsements account for millions of an
athlete’s yearly income. In 2010/11 Michael Jordan earned about $60 Million
through contracts with companies like Gatorade, Nike, and Hanes. LeBron has
made about $40 Million, and Washington Redskins’ rookie dynamo, RG3, has
recently signed several deals with Gatorade, EvoShield, and Subway that will
earn him millions in revenue. These endorsement deals allow the athletes to
earn extra income merely by slapping his name on some merchandise or allowing
their likeness to be used in advertisements. Now, if you’re thinking, “I can’t
wait to get to college, play my butt off, and sling some number 2 combos for
McDonalds,” well you’re in for a huge disappointment. As in the case of Johnny
Manziel, lovingly nicknamed “Johnny Football,” your name and likeness belongs
to your school and the NCAA, meaning that all revenue earned by the presence
and aura of Mr. Football does not belong to him.
Brought to you by...
Sponsorships in Sports.
Crowd Funding
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Showing posts with label licensing. Show all posts
Showing posts with label licensing. Show all posts
Friday, March 8, 2013
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