The Best way to Sell-Out

In the past few months there has been lots of discourse regarding the jerseys our professional athletes wear. Currently the NBA seems to be leading the conversation about including sponsor logos on the jerseys themselves, but this may be an issue that traverses between all American sports. Internationally, it may be hard to find sports jerseys that don’t have a sponsor stitched alongside the team name. In some cases the name of the sponsor is just as famous...

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AD outdoes Shyamalan w/ Surprise Ending

In 1863 Vin Mariani, a popular European drink of the time, became the first drink to be endorsed by a celebrity. Since then, businesses have been pursuing celebrities of all types to promote their brand. In the sports world, it’s all about the getting the best athletes to promote your product. I daresay brands like Nike or Under Armor would not be as dominating as they are today without the celebrities they’ve collaborated with over...

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