It's All About AD Revenues Baby

The transition from traditional television to web-based programming seems to be gaining momentum. In a recent update, Deadline.com addressed findings from a survey of 50 AD buyers, which revealed that in 2013 the overall U.S. spending for advertising would grow almost 5% compared to previous years. This is great news for television right? Well, it may not be as simple as one may think.

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National Associations and the Half-Blood Prince

Industry associations are wonderful creations that provide a not-so-silent guardian for those who belong to them, so, since I intend on becoming a part of the film and television community, it is only natural that I look into these associations. The associations I feel strongly about are the Motion Picture Association of America (MPAA), and the Independent Film and Television Alliance (IFTA).

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J.J. Talks Mystery

My first experience with J.J. Abrams, came from my obsession with the show LOST. LOST was a television show that revolutionized how television was experienced. Before, it was thought of as a medium for cheap laugh tracks and never ending dramas. LOST turned television into an event outside of the screen. It became a community where LOSTies (as they called themselves) would get together and discuss theories about the show. Because of LOST, I decided to check out other J.J. classics and have grown fonder and fonder of his work, as time has passed. This fondness led me to J.J. Abram's TED talk entitled "The Mystery Box."

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